THE ROLE OF MEDIA EXPOSURE IN THE KNOWLEDGE OF PREGNANCY DANGER SIGNS AMONG FEMALE WORKERS IN URBAN INDONESIA

Abstract

The appropriate media can optimize efforts to increase knowledge of pregnancy danger signs. This cross-sectional study aims to analyze the role of media exposure on knowledge of pregnancy danger signs among female workers in urban Indonesia. The population of the study was female workers in urban Indonesia. The weighted sample size was 11,130 female workers. The variables analyzed included knowledge of the pregnancy danger signs, the frequency of reading newspapers/magazines, the frequency of listening to the radio, the frequency of watching television, the use of the internet, and six demographic characteristics. The final step employed binary logistic regression. The results show that the more often a female worker reads a newspaper/magazine, listens to the radio, and watches television, the more likely it is to know the pregnancy danger signs. Female workers who use the internet have a better chance than those who never use the internet to know about pregnancy danger signs. Apart from media exposure, all analyzed demography characteristic variables were also proven to significantly influence the knowledge of pregnancy danger signs among female workers in urban Indonesia. All media exposure variables tested were determinants of knowledge of pregnancy danger signs among female workers in urban Indonesia. Two aspects of this study can claim a novelty. First is the research subject, a female worker, and the other is the research variable, which is media exposure to knowledge of pregnancy danger signs and sociodemographic characteristics. Keywords: Media Exposure, Pregnancy, Pregnancy Danger Signs, Female Workers DOI： https://doi.org/10.35741/issn.0258-2724.58.1.21