Abstract
The world we live in is shaped by the mass media, which have turned into the most important institution of our society and a battlefield for the various state, organisational, personal, economic, military, religious or socio-political interests. This study aims at managing media information and communication in dealing with all moments related to the triggering and development of a media crisis. As can be seen, the contemporary communication context values the rapidity, exactness and precise direction of communication in such a way that managing a media crisis should be done with minimal loss and maximum gain. Based on the influence it has on the public, the mass-media may generate a media crisis without any real support in the organization. An accusation, a piece of news released by a credible source or by a credible media channel need not be true in order to be harmful to the organization, so much the more that it may be potentially credible. In the development of a media crisis, the press becomes the main assessor of the events.
Highlights
Based on the influence it has on the public, the mass-media may generate a media crisis without any real support in the organization
A piece of news released by a credible source or by a credible media channel need not be true in order to be harmful to the organization, so much the more that it may be potentially credible (Anderson, 1969)
In the development of a media crisis, the press becomes the main assessor of the events
Summary
Based on the influence it has on the public, the mass-media may generate a media crisis without any real support in the organization. A piece of news released by a credible source or by a credible media channel need not be true in order to be harmful to the organization, so much the more that it may be potentially credible (Anderson, 1969). In the pursuit of the sensational, pressed by the moment when they have to go on air, the reporters may launch inaccurate or partly true news, received from unauthorized sources (eye witnesses, experts, employees) that can make ungrounded accusations to an organization. The organization was already obliged to defend itself, to demonstrate, this time with data and facts, that the piece of news was inexact. Few of those who listened to the reporter’s story would hear the arguments of the organization. The suspicion that the organization is hiding something has already settled in. The perception of the organization’s position is given by incertitude and suspicion
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