The Role of Journalism in Mediatization of the World of Everyday Life

Abstract

The role of journalism and the media in forming the world of everyday life has been viewed as a key one for quite a long period of human history. Moreover, in the context of digitalization and mediatization of every social reality, it is becoming even more important. The integrative nature of the modern media provides for an environment where interaction between journalism, the media and their audiences has a crucial impact on all social phenomena, on the life of every person and of the society in general. The article states that, in the context of media digitalization, the world of everyday life is intensively mediatized and undergoes radical changes, which makes it a relevant object of media studies. The authors emphasize the great significance of the media in social construction processes that are based on fast information exchange and the synchronous dynamics of events in the world of everyday life. They also underline the relevance of studying both journalism and media processes as integral parts the world of everyday life, which features continuous variability of social realities and their newsworthiness. In today’s society, contradictions between the opportunities offered by digitalization and mediatization of social realities on the one hand, and the limited practical usage of these opportunities on the other, are aggravating. Therefore, it is necessary to reassess the functions of journalism in optimizing the world of everyday life, and correlate the renewed understanding of these functions to that of journalists as key agents that provide informational support and coverage of all social processes.