The Role of Indonesian Army Soldiers in Responding Development of Social Media

Abstract

This study aims to describe and analyze the role of TNI AD soldiers in the Information Unit of Kodam V / Brawijaya in responding to the development of social media related to their main duties and to describe and analyze the factors that support and hinder the role of TNI AD soldiers in the Information Unit of Kodam V / Brawijaya in responding to the development of social media related to its main task. The analysis technique uses a qualitative approach. The results of the analysis show that technological advances in the form of social media require special abilities for soldiers and the involvement of leaders so that the interpersonal use of social media can run optimally. The Information Unit has the role of monitoring information circulating on social media and as an effective and efficient information sharing to improve the image of the Indonesian Army in the eyes of the public. The Information Unit plays a role in assessing threat situations and making decisions to take action against threats that arise and have a serious impact on the organization. Supporting factors for the role of TNI AD Soldiers in Responding to Social Media Development in Supporting the main task of the Indonesian National Army (TNI) for the Army is the use of social media to facilitate the communication process within the unit's internal but if excessive it will affect the quality of the productivity of soldiers in the unit so that there is a control policy in the use of social media. Inhibiting factors, the use of social media is constrained by the unit leadership in monitoring its implementation as well as organizational intervention in the use of social media if it is not followed by implementation and monitoring until lower units will not run effectively.