The Role of Implementing Mobile Business Intelligence (MBI) in Decision Making Process: An Empirical Study at Jawwal Company

Abstract

Mobile phones hold great potential to become a common way of conducting services transactions on a global scale in the near future. Smartphones represent an opportunistic agent to increase work efficiency and facilitate decision making process. This study aims to implement Mobile Business intelligence (MBI) system for Jawwal Company which is user-driven business intelligence that helps people make decisions based on multiple sources of insight: data, people, and the environment. Users can create and share knowledge and analysis in groups and across organizations since MBI platforms deliver insight everywhere, an application model, mobility and reassembly, and a social and collaborative experience. The study used the descriptive analytical method and utilized both primary and secondary sources for data collection. The study population is composed of Jawwal employees in Gaza strip and West Band. 307 of the 350 distributed questionnaires have been retrieved, forming a recovery percentage of 87.8%. The findings from the data analysis clearly show the employees’ approval of implementing MBI system. The findings show that there exists significant positive effect of implementing MBI on Decision Making Process at Jawwal Company. Also the findings show that Jawwal is very ready for implementing MBI system in addition to that all hierarchal levels of Jawwal employees are in need of implementing MBI. The finding shows that implementing MBI considers a competitive advantage for Jawwal Company.Also the findings show that Mobile based Applications will rapidly replace the desktop applications and give the ability to integrate with enterprise applications such as CRM. They study recommends that Jawwal should invest to become “a knowledge bank” of MBI services and solutions, be prepared to provide a seal of approval for mobile applications, identify partners to facilitate a go-to-MBI strategy.