THE ROLE OF HUMAN DEVELOPMENT INDEX TO HALAL TOURISM PERFORMANCE AND SUSTAINABILITY STRATEGIES : CASE STUDY ORGANIZATION ISLAMIC COOPERATION (OIC)

Abstract

The tourism sector is a complex field that has impacts on the economy and the environment. With good planning and policies, these impacts can be mitigated and become a strategy for tourism sustainability through the development of human resources (HR). Prior research seems to have not contributed to halal tourism, so this study aims to analyze the relationship between the human development index and the performance of the Organization Islamic Cooperation halal tourism, as well as its relationship to economic and environmental sustainability. This research was conducted using quantitative research methods for the dataset of 47 countries that are members of the OIC. Studies were analyzed by PLS-SEM using PLS 3.0. The findings reveal that the human development index is significant to the halal tourism performance of countries that are members of the OIC and is related to economic and environmental sustainability. The performance of halal tourism is determined by the development of superior human resources, so that human resources provide a competitive advantage for Islamic countries and improve the quality of their country's halal tourism. Through this study, the government can build a halal tourism framework by highlighting the human development index so that it can contribute more to halal tourism so as to create green halal tourism through social, economic and environmental sustainability. It is hoped that the OIC countries can improve the quality of human resources so that problems in the economic and environmental fields can become a strategy for the sustainability of halal tourism in the future.Keywords: Human, Development, Halal, Tourism, Sustainability