The Role of Green Quality Management and Product Life Cycle Costing in Achieving Competitive Advantage

Abstract

The principal objective of this study is to demonstrate how green quality management and product life cycle costing may help an organization gain a competitive advantage. Green quality management's influence on increasing product quality and meeting environmental criteria, as well as tracking the activities of product life cycle before, during, and after production, is demonstrated. Orienting these activities toward the production of eco-friendly products that fulfill the needs of customers, hence increasing organization's market share. We found from our study that proposed framework can help organizations improve their competitiveness. Green quality management contributes to environmental protection and the provision of high-quality products that fulfill needs and desires of green customer, enhancing product differentiation. Product life cycle costing is to determine costs of environmental activities and seek to minimize those costs, which translates to lower product costs, allowing organization to adopt a cost leadership strategy and gain a competitive advantage.