Abstract
The wave of social media has stormed all parts of the world, including India, with several platforms being used as marketplaces to sell traditional Indian handicrafts. Marble handicraft, deeply rooted in the historical city of Makrana, Rajasthan, faces a paradox where the artisans, despite their extraordinary craftsmanship, remain ensnared in low-income brackets. This research explores the potential of social media as a tool to increase the income of Makrana's artisans and elevate their work to a national and global platform. It aims to assess the effectiveness of social media in increasing artisans' income.
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