The role of government digital media in enhancing Emirati soft power (An analytical descriptive study)

Abstract

The research paper aims to review the concept of soft power and its importance, its role and its ability to spread and influence, which has a great impact on the United Arab Emirates in extending its influence and high standing externally. beliefs and respect for others. Knowing how to change all these resources, capabilities and initiatives, especially the humanitarian and charitable aspect of them through government digital media, and export it to the outside world, with which the state acquires an international position that makes it in the ranks of a developed country is the main goal on which this research paper is built, considering that the UAE is one of the most The countries of the region, as a contribution to charitable projects, and for justice and their adoption of the concept of tolerance as a general thought, the digital government media sought to adopt and root it in their people and present lofty messages represented by the soft power that is embodied in international initiatives to the countries of the other world.