The Role of Gender Stereotypes in a Political Campaign:

Abstract

The purpose of this paper is to examine gender stereotypes as a mechanism that maintains the under representation of women within elected office. Focusing exclusively on American politics, this paper will explore the barriers female candidates face in running for office. In 2019, the percentage of women holding seats is 23.7 %. This statistic indicates that women occupy 127 of the 535 seats in Congress. Although a record breaking high, this amount still remains far from achieving parity within Congress. To explore women’s under representation, I ask what is the impact gender stereotypes have on a female’s candidacy? Exploring how gender stereotypes influence both voter preferences and the attitudes of party leaders, I predict that gender stereotypes can discourage both voters and party leaders from pursuing female candidates. Based on my research findings, I argue that the gender gap in political representation is in fact largely rooted in the campaign process that has and continues to present barriers for women seeking elected office.