Abstract
Research on the nature of sports audiences has been predominantly concerned with those attending live events and overlooks how sport is consumed within people’s everyday lives.[1] Recent research into the nature of football fandom has offered ethnographic accounts detailing more complex relationships between supporters and their clubs[2] that indicate associations that go beyond match day scenarios. Forming the basis of a recent doctoral research project, this article offers a theoretical formulation of the embedded position of football as a part of the fabric of people’s everyday lives. In contrast to Robson’s[3] work on embodied football identities, a more fluid exploration of how football culture affects individuals’ notions of self identity, belonging and interpersonal relations is offered through the theoretical ideas of Baumah, Butler and Maffesoli.[4]
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