Abstract

The study aimed to identify the role of the faculty member in Jordanian universities in protecting their students from cultural pollution from the students' point of view, and whether there is a difference according to the type of university, major, and academic year. To achieve the goals of the study, a scale has been developed that measures the role of the faculty member in protecting his students from cultural pollution, and it was randomly distributed to 2400 male and female students from public and private universities. The results indicated that the role of the faculty member was high in protecting his students from cultural pollution, and that there are differences in the role of the faculty member in protecting students from cultural pollution attributed to the gender variable and in favor of males, and there are no differences in the specialty and year of study, and the study recommends educating male and female students about the importance of the role of the faculty member in protecting them from cultural pollution. The importance of the study lies in providing researchers and Arab libraries with an expanded theoretical framework on the phenomenon of cultural pollution, the results of the current study also benefit the officials in the Jordanian higher education institutions by setting out educational and guidance programs for male and female students about the seriousness of this phenomenon.

Highlights

  • Each society is characterized by a cultural identity that distinguishes it from other societies and shows its personality, and this society seeks through its educational institutions to instill and deepen it in the minds and souls of its children through education and upbringing

  • Culture in this context goes to concepts and knowledge that represent the identity of society, but these concepts and knowledge may be exposed to some foreign pollutants that can cause the problem of cultural pollution, especially among young people [1]

  • The faculty member plays a very important role in shaping cultural identity and in facing cultural and intellectual risks, rather, it has become in our times one of the most important factors affecting the change and development of societies, it is he who creates its present and charts its future, as he constitutes the intellectual and scientific basis for human societies

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Summary

Introduction

Each society is characterized by a cultural identity that distinguishes it from other societies and shows its personality, and this society seeks through its educational institutions to instill and deepen it in the minds and souls of its children through education and upbringing Culture in this context goes to concepts and knowledge that represent the identity of society, but these concepts and knowledge may be exposed to some foreign pollutants that can cause the problem of cultural pollution, especially among young people [1]. It is believed that cultural pollution is one of the most dangerous types of pollution that threatens young people, especially university youth at the present time, and this kind of pollution rapes souls and pulls them from their roots That it becomes an accumulated reality and a serious problem that threatens the whole society [4]

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