Abstract

Family funding is one source of informal financing that focuses on coming from family or relatives. Family funding is generally easy to access whenever needed and quickly obtained with a short distance so it doesn't waste a lot of time, especially when the need is very urgent and the loan size can be adjusted to needs.The method used is descriptive with a quantitative approach by applying multiple linear regression models. The research is located in the Pamekasan Regency, Madura. The object of this research is salt farmers in Pamekasan Regency. The sampling technique used in this study was a purposive sampling approach with a sample size of 40 salt farmers in Pamekasan Regency. The independent variables in this study consisted of measures of entrepreneurial experience and trust. The dependent variable in this study, namely family funding.The results of the study concluded that experience of entrepreneurship does not affect decisions on the selection of family funding for salt farmers in Pamekasan Regency, Madura.Trust influences decisions on the selection of family funding for salt farmers in Pamekasan Regency, Madura.Experience and trust influence decisions on the selection of family funding for salt farmers in Pamekasan Regency, Madura

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