Abstract
Online Trust Is The Base Of Relationship Between Customers And Organizations Such As Travel Agencies’ Websites. Many Tourism Companies Now Actively Use Internet Sites As A Key Marketing And Sales Vehicle For Their Products And Services. Online Relationships In The Tourism Industry Have Become Very Important Throughout The World, With Online Trust Becoming One Of The Most Important Factors That Makes E-Business Successful For Travel Agencies. The Main Objectives Of This Study Are; Identify The Factors Which May Affect Online Represented By Travel Agencies Website In Egypt. Moreover, Explaining The Performance Of The Egyptian Travel Agencies To Increase Tourist’s Online Trust. This Study Applied 6 Interviews As A Qualitative Method With Tourism Experts, Stakeholders And Managers Of Tourism Agencies Websites In Egypt. The Interviews Were Analyzed Through Content Analysis. The Results Demonstrated That The Egyptian Travel Agents Are Constantly Updating Their Websites. In Addition, According To Study Results. 50% Of Egyptian Travel Agents Update Their Websites Daily. The Study Recommends That Government Should Control The Online Relations Between The Tourist And Travel Providers To Protect The Consumer From Illegal Practices In Websites.
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