Abstract
This research aims to determine the effect of ECRM on repurchase intention directly or through the mediation of customer satisfaction and customer trust. This survey was conducted on E-Commerce users. This study uses a quantitative approach and uses as many as 350 respondents. In analyzing the data, the Structural Equation Model (SEM) was used using the SmartPLS application. The results of this study ECRM has a positive influence on repurchase intention directly and indirectly through the mediation of customer satisfaction and customer trust. This research is aimed at e-commerce users with the trust and satisfaction of users to repurchase a product or service in an E-commerce. Keywords-- ECRM, E-Commerce, Repurchase Intention, Customer Satisfaction, Customer Trust
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