Abstract
Kazakhstan makes a significant contribution to the development of physical culture and sports in the Olympic games and as such, there is an urgent direction to study the prospects for the development of the educational services market and conduct research on consumers of educational services. The purpose of our study was to study and analyze the activities for the organization and implementation of work, related to the massive introduction of the ideas of Olympism and Olympic education in the daily life of both Kazakhstani specialists in the field of physical culture and sports, and the entire sports community. The study collected data through a survey involving 347 respondents working in the field of physical culture and sports in the Republic of Kazakhstan. Data was analyzed using percentages and content analysis. From the study, it was concluded that Olympic movement and Olympic education make the younger generation much smarter, more humane, more aesthetic and more tolerant.
 
 Keywords: Education; Olympic; physical culture ; sports; Olympic movement.
Highlights
In modern conditions, new criteria are needed for the quality of student training based on market requirements, for employment, career advancement of young specialists (Radid, Lotfi & Akoul, 2020)
In the course of conversations, many coaches spoke in favor of introducing theoretical knowledge on Olympic education in a sports school, for organizing meetings with Olympians at school
Based on the data obtained during the interviews, we can state that a large percentage of specialists in the field of physical culture and sports use knowledge related to Olympism in sports work with schoolchildren and athletes, which indicates the successful implementation of the knowledge of Olympic education
Summary
New criteria are needed for the quality of student training based on market requirements, for employment, career advancement of young specialists (Radid, Lotfi & Akoul, 2020). One of the directions of the development of higher education in the Republic of Kazakhstan is the study of public demand and the request of specialists in various fields. In this regard, the main competitive advantage of any higher educational institution, including training specialists in physical culture and sports, is associated with the professional preparedness of young personnel. Competition in the market for services in various industries is increasing, competition among specialists and in the field of "physical culture and sports" is growing. Every year, taking into account the opinion of employers, educational programs are reviewed according to which a higher educational institution prepares students. An urgent direction is to study the prospects for the development of the educational services market and conduct research on consumers of educational services (Tekin, Akbay & Din, 2018)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
