The Role of Diffusion of Innovation in Agricultural to Compete in Asean Community

Abstract

Diffusion of innovation is one of the most needed in agribusiness farming. Many farmers failed to increase their income. Besides, they lost their income and even their land because they couldn’t be able to solve their problems which the national development of agriculture business seemed impossible to overcome the problems and the obstacles to resolving thoroughly as the requirement needed more serious attention. The innovation was a key factor for agribusiness growth, development and the welfare of chili pepper farmer. Diffusion of chili pepper farming had given differences in innovativeness to determine the characteristic of the adopter categories. But the communication and adoption process could explain the need of diffusion of innovation. The important in diffusion was the time dimension in chronology and not as history. Innovation was treated as both products of contradiction and caused of new contradiction and the process of adoption as both being structured was changed after all. When a new idea adopted, the innovations required in the period of time to become available. A new technology as a smart technology adopted and transformed in a learning process. By having to identify and examining the WHY and HOWs of the interface the farmer and innovation systems would, therefore, create a very good intervention ground to make a rational use of resources and knowledge for the development of agribusiness farming systems.