THE ROLE OF CONSUMER EDUCATION IN STRENGTHENING CONSUMER PROTECTION LAWS

Abstract

Consumer education significantly strengthens consumer protection laws by empowering consumers to make informed decisions about their purchases and increasing their awareness of their legal rights. This research paper explores the connection between consumer education and consumer protection laws and highlights the benefits of educating consumers about their rights and responsibilities. The study examines the historical evolution of consumer protection laws and the emergence of consumer education as a key strategy to promote consumer protection. The study finds that consumer education can increase consumer knowledge of their rights and obligations, improve their ability to identify and report fraudulent or deceptive business practices and enhance their confidence in the marketplace. The research also analyses the effectiveness of different consumer education programs and initiatives in improving consumer awareness and protection. Moreover, the research examines the impact of technology and digital platforms on consumer education and protection, highlighting the need for tailored and innovative approaches to consumer education in the digital age. The study discusses the challenges and opportunities of consumer education in the context of emerging technologies, such as artificial intelligence and blockchain, and the implications for consumer protection laws. Keywords: Consumer, Consumer Protection Laws, Technology Impact, Fraudulent, Deceptive Business.