Abstract
Article history: Received January 20, 2014 Accepted 30 August 2014 Available online September 15 2014 Competitive intelligence is the art of gathering, processing and analyzing the information about the competitors and environment in order to create and sustain the competitive advantage. The application of competitive intelligence in export companies can provide a complete picture of current and future competitive status for managers in addition to obtaining the most appropriate strategic decisions, which could ultimately lead to the improved exports in these companies. This study investigates the role of competitive intelligence for improvement of exports in Iranian industries. Using structural equation modeling, the study has detected six factors including understanding the competitive environment, intelligent response, superior features, customer orientation, managerial skills and competitive advantage. © 2014 Growing Science Ltd. All rights reserved. Competitive Intelligence Improved Exports Decision Making Competitiveness
Highlights
Economic globalization, accelerated technological changes, and the information explosion have placed higher pressure on the organizations to remain in the competitive world
The competitive intelligence is considered as a tool for strategic management and one the fastest growing causes of business growth around the world
What mentioned above is closely associated with the concept of competitive intelligence
Summary
Economic globalization, accelerated technological changes, and the information explosion have placed higher pressure on the organizations to remain in the competitive world. When a company is able to obtain information about the competing firms, it will be more likely to develop and implement the effective and successful strategies (David, 2010). Receiving the information from the external environment of business influences on the firm's competitive position (Fuld & Weylman, 1994), while about 90 percent of information a company needs for critical decisions can be obtained from the competitive intelligence (McGonagle & Vella, 1999). The economic globalization, accelerated technological changes, and the information explosion have put higher pressure on the firms to stay in the competitive world. The utilization of competitive intelligence appears necessary for organizational success in the field of sales and exports which are directly correlated with the competitors' behavior and changes in the surrounding environment
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