The Role of Competitive Advantage on Value Creation: A Study of Mobile Telecommunication Network Operations in Rivers State, Nigeria

Abstract

This study examined the role of competitive advantage (differentiation strategy) on value creation. The population of the research is made up of 7(seven) operational mobile telecommunications network operators in Rivers State, Nigeria. The research adopted the quantitative research process with the use of a questionnaire. The data from the questionnaire were analyzed using tables, percentages and the spearman’s rank correlation coefficient was used to test the correlation between the research variables. From the analysis it was shown that 78.8% of network managers accepted that differentiation strategy influences the value creation of telecommunications network operators in Rivers State, Nigeria with a coefficient correlation (r) of 0.9995 indicating that a strong relationship exists between differentiation strategy and value creation. The study recommends that the executive management of these firms should put additional emphasis and pay more attention to differentiation strategy, as it is an important instrument for achieving competitive advantage which could lead to greater organizational performance and value creation in their organizations. Keywords: Competitive Advantage, Differentiation Strategy and Value Creation. DOI: 10.7176/NCS/13-03 Publication date: May 31 st 2022