Abstract
This article aims to analyze the role of competitive advantage in the hotel industry using bibliometric analysis, assisted by the biblioshiny software. The scholarly articles analyzed were sourced from various reputable international journals indexed in the Scopus database. A total of 46 scholarly articles were analyzed and selected based on stringent criteria, aligned with the academic standards. The results of the analysis indicate that competitive advantage plays a central role for managers in enhancing the economy within the hotel industry sector through innovative and creative strategies, supported by sustainable practices.
 Keywords: competitive advantage, hospitality industry, bibliometric
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