The perspectives of decision support in hotel industry: systematic review and bibliometric analysis

Abstract

ABSTRACT Decision support methods are used widely in different industries to advance decision-making and strategy development with the purpose of achieving company’s goals. In the hotel industry, decision support strategies became a tool for gaining competitive advantage through personalisation and providing curated offers to potential guests. This paper aims to explore state of the art on investigations and establish relevance and key focuses within the topic. In order to achieve paper goals a combination of methods and analytic tools were utilised, such as bibliometric analysis, citation analysis and cluster analysis. Results which emerged from the analysis point out that information technology is the most critical perspective of the topic. Decision support in the hotel industry’s further development is dependent on technological advancement. Future investigations could concentrate on providing more profound knowledge on the individual focus areas, and expand the investigation, for instance, on the tourism sector or hospitality industry.