Abstract
This study examines the role and importance of change management in enhancing and managing strategic marketing planning related to strategic problems characterized by depth and complications. This rather planning demands extensive and deep research concerns variables and capabilities of futuristic analysis of propositions and probabilities. Thus, planning designers are the critical suppliers to the organization. The importance of studying change management is stressed, as well as its role in enhancing the process of strategic planning which is essential for the organization in the future. This is the main subject of this study. A matrix including several variables has been set, being one of the tools of marketing strategic planning for the organization. These variables decide the extent of market attraction and its competitive position in different market situations. Additionally, another matrix was set up to determine the competitive capability of the organization. On this basis, the suitable investment strategy has been determined, according to each market situation, in relation to market attraction & the competitive capability of the organization. After finishing the marketing revision, evaluation of the organization's internal situation has been done as to the threats and opportunities in comparison to opportunities and threats in the external environment. Good management and investment in change management employed by food companies in the private Jordanian sector is still limited due to obstacles, limitations related to managers and leaderships as well as present technical, financial, and information capabilities.
Highlights
The ability of administrative sciences to keep up with these accelerated changes is called “Changing Management” because change is one of life’s characteristics generally and one of twenty-one centaury's characteristics
In light of advanced information systems related to support administrative decision, the development mechanism is no longer concealed in Know-How, which is accessed, by specific administrative equations but the ability to make sure that these equations represent methods of act which have to take into consideration and which are consistent with facts the developed dynamic reality provides to industrial environment
Through what was mentioned in the theoretical framework and in the light of the reached results, these are the conclusions: 1. If the change for the better was studied well including all its aspects and can be implemented in a way that considers all factors, resisting it would increase the insistence to implement it and create a sense of pleasure and joy in developing and searching in addressing resistance points
Summary
The ability of administrative sciences to keep up with these accelerated changes is called “Changing Management” because change is one of life’s characteristics generally and one of twenty-one centaury's characteristics . The changing management represent one of scientific branches, which is, still received a great attention by specialists and decision-makers in Jordanian business organizations and companies. It is considered an important integrated part in administrative systematic model which should be practiced in them and which is based on knowledge, information and managing them effectively. The ability of management and its effectiveness in the company depend largely on the changing management because possessing knowledge of these changes and the ability to employ them appropriately in order to look for solutions are considered two main themes of strategic management (Al-Zoubi, 2015)
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