Abstract
Effective communication can be regarded as the bedrock of all successful businesses. The study investigated the role of effective communication in change management in an organization. The target population was top organizations in Nigeria. The study employed convenient sampling technique in which 140 respondents who were both employees and employers of the various organizations were determined as the sample size. The core principles of change management formed the theoretical basis for the study. The study employed the ex-post factor research design based on qualitative and quantitative research approach in the research process. Descriptive statistics based on graphical presentation of findings and inferential statistics using the Binary Logit Model (BLM) were employed as analytical techniques. The findings of the study revealed that the respondents who were specialists in their respective fields and having requisite years of working experience supported the view that effective communication has a highly significant role in change management in an organization. Similarly, the result of the Binary Logit Model revealed that effective communication causes approximately 34% increase in the variation of change management in an organization. Also, the Wald test ratio revealed that effective communication was statistically significant to change management at the 10% level of significance. Overall, the study concludes that effective communication is a sine qua non for organizational change management. Therefore, it is recommended that for change management processes to yield the require outcome, organizational leaders should inculcate effective communication mechanisms into all organizational operations. Keywords : Effective Communication, Change Management DOI: 10.7176/EJBM/13-24-01 Publication date: December 31 st 2021
Highlights
The process of change is difficult and requires the effort of both employees and management in order for such change to be affected
4.2 Results Descriptive analysis of Effective Communication and Change Management in an Organization To address the study's primary aim, which is to determine if effective communication is essential for an organization's change management process, the study used the Likert scale statistical approach, in which respondents were asked to express their level of support for the concept that effective communication is necessary for an organization's change management process
Effective communication has been known to be an important aspect of organizational change management process
Summary
The process of change is difficult and requires the effort of both employees and management in order for such change to be affected. The concept of effective communication is generic and cuts across ways in which information achieves its desired purpose This shows that for effective communication to achieve its required purpose, it must be acted upon by the receivers. Researchers (Buono et al 1993, Mayer et al 1995 and Dirks et al 2001) noted that for effective communication to be complete, both the receiver and sender must adequately act upon the information They further stated that effective communication stands as one of the topmost areas of concerns for firms and organizations. Research shows that poor communication results in lost productivity in most firms In support of this argument, Daly et al (2003) stated that effective communication is fundamental for accurate understanding of organizational objectives
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