THE ROLE OF BUSINESS PROCESSES OF THE ENTERPRISE IN THE FORMATION INVESTMENT ATTRACTIVENESS OF THE REGION

Abstract

The article analyzes the role of business processes in the formation of investment attractiveness of regions based on the assessment of economic development of the territory. The business process of the enterprise is in fact any activity that takes place in the enterprise and has an "input product", adds to it a certain value or element, which in turn forms the output product for the final consumer. The article identifies the impact of business processes of the enterprise on the formation of economic attractiveness of the region. The structure of interaction between enterprises and investment policy in the middle of the above - mentioned economic zones is studied. An important element of the impact on regional development is the conditions of economic agglomeration, costs and benefits of agglomeration processes considered in the article, which in turn are formed in the conditions of regional infrastructure. Proved the relevance and adaptability of the matrix approach based on the comparison of individual indicators for conducting comprehensive research both at the enterprise level (business processes) and at the regional level (investment attractiveness). The main components of business processes of the enterprise in the article it is offered to consider management of labor resources, management of stocks and material resources, production capacity of the enterprise, and also information and technological resources. The main components of the region's investment attractiveness are investment potential, investment policy and investment climate. The study proposes to determine their interaction with each other and calculate the overall investment attractiveness based on the comparison of these components. In particular, the use of a matrix approach, in which it is possible to analyze both the general trend and specific indicators.This allows for further analysis and research, in particular the role of business processes in shaping the investment attractiveness of the region on the basis of various groups of indicators that simultaneously characterize both economic development of the region and business efficiency based on business process improvement.