Abstract
Rural Banks (BPRs) are banks like commercial banks, but have a specialty, namely serving the needs of people in rural areas and micro and small businesses (UMK) in the form of savings (savings and deposits). BPR Laksana Abadisunggal is one of the companies engaged in the banking industry. This researcher aims to find out about the “role of business orientation and customer satisfaction on organizational culture and its effect on business performance. The population of this research is the entire customer of BPR Laksana Abadisunggal . The technique used in this study uses probability sampling or random sampling with a representative, so the number of this study is 100 respondents who were taken from some customers in BPR laksana EternalSingle . The analytical technique used is path analysis with the help of the Smart PLS 3.0 Program. Based on the test results of this study, it can be seen that the variables of business orientation and customer satisfaction have a positive and significant effect on business performance and moderating culture as intervention variables at BPR Laksana Abadisunggal
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