The Role of Big Data Analytics in Increasing Competitiveness

Abstract

AbstractThe purpose of this article is to present the way in which big data analysis influences competitiveness and the impact of analysis on competitiveness. Its importance is significant because it can help the readers understand how using big data analysis may influence the competitiveness of a country and the companies within it. This article also highlights the advantages of analyzing big data in relation to competitiveness. We analyzed the relationship between the evolution of the percentage of companies that do big data analysis and the competitiveness of businesses inside countries from the European Union, as evaluated by the Global Competitiveness Index 4.0. We selected all companies without the financial sector that had more than 10 employees. Global Competitiveness Index (GCI) values were collected for the period 2017–2019, the percentage of companies using big data analysis covers insignificant years for the case study. In this situation we had to make an average for years of the lack of percentage of companies that use big data analysis. The results obtained from the analysis show the level of competitiveness versus the use of big data analysis for the years 2018–2020 and the strong correlation between the percentage of companies that use big data analysis and the competitiveness index. Thus, in countries where the percentage of big data usage is lower, it has a low level of competitiveness index, and in countries with a higher level of use of big data in enterprises, a higher level of competitiveness index is presented.KeywordsCompetitivenessBig Data AnalysisBig DataPerformanceEurope