Green governance and corporate social responsibility: The role of big data analytics

Abstract

AbstractThis study considers the role and importance of Big Data analytics (BDA) in green governance and corporate social responsibility, as well as the prospects for their development. The purpose of the research is to determine how BDA can contribute to green governance and corporate social responsibility. In addition, the concepts of green governance and corporate social responsibility are studied in terms of their relationship with the concept of sustainable development. The study suggests that currently BDA is not widely used in the formation of corporate social responsibility rules and mechanisms, but it has great potential for the expansion in this area. At the moment, this potential is not being fully realized due to the lack of both relevant empirical studies and data interpretation techniques. Important Big Data sources include social networks and company reports on corporate social responsibility, which are in the public domain.