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https://doi.org/10.1300/j026v21n03_04
Copy DOIJournal: Health Marketing Quarterly | Publication Date: Jan 1, 2004 |
Citations: 12 |
This study examines the condom purchasing and use habits of 256 college students in Norway and English-speaking Canada, and develops a structural equation model to explain condom purchase and use. In the model, intention to purchase condoms is influenced by self-efficacy in condom purchasing, as well as by intention to use condoms. Intention to use condoms is influenced by having a positive attitude toward condom usage and by self-efficacy in persuading a partner to use condoms. The implications for health promotion and social marketing campaigns are discussed.
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