THE RISE OF AUDIO-BASED COMMUNICATION TECHNOLOGIES: A RESEARCH ON PODCAST, CLUBHOUSE AND AUDIOBOOK APPLICATIONS

Abstract

Due to development of digital technologies traditional cultural forms have been transferred to digital platforms and old forms are being re-used by being adapted to digital sphere. Recently, the use of digital technologies based on sound has become widespread. During the COVID 19 epidemic, the use of audiobooks, podcasts, and voice messaging applications has increased, and a voice-based social media platform called Clubhouse has emerged. In the last decade, although new media technologies have enabled uninterrupted and social media has created a new digital culture, the demand for applications based only on sound is in need of academic inquiry. Based on the qualitative method, this research aims to understand why these technologies are preferred and the reasons for their increased use, through in-depth interviews with individuals who use voice-based digital communication opportunities. Individuals using audio digital technologies prefer to use these technologies because they allow them to do more than one job at the same time, can be listened to anywhere at any time, and are based on speech. The results of the research showed that digital communication possibilities based on sound on the basis of the techno-determinist approach are the latest milestone in the development of "secondary oral culture”.