Abstract
ABSTRACT This study explores the credibility of short video news through a 3 × 2 factorial experiment on media richness and emotional intensity with 215 participants. Results show that text-based news, with lower media richness, is deemed more credible than highly rich short video news. An interaction between media richness and emotional intensity further impacts credibility assessments. Our findings suggest segmenting news by emotional intensity to refine audiovisual news credibility evaluation, offering a new direction for future research.
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