Abstract

Chapter 3 presents a critical interpretation of the King Memorial, assessing its rhetorical form and force. Based primarily on the author’s own encounter with the site, the chapter offers a composite reading of the site’s textual composition and visual design. Additionally, this chapter attends to supplementary materials produced by the National Parks Service including pamphlets and guidebooks distributed on-site and a free mobile phone app. By analyzing the site and its supplementary texts, I call attention to which memories are included in the site and which are forgotten or ignored. In the chapter, I also discuss the King Memorial’s surrounding physical landscape (e.g., the National Mall and other nearby attractions) and cognitive landscape (e.g., the experiences and memories that visitors bring with them to the site) in order to demonstrate the ways in which traveling to the site impacts its rhetorical effect.

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