Abstract
AbstractThis article is an ethnographic exploration of the construction of far‐right rhetoric in Brazil. It begins with a description of events on the final day of the 2018 election, when Jair Messias Bolsonaro won the presidency. To contextualise this scene, I analyse how far‐right rhetoric was articulated in the Brazilian public sphere from June 2013 until 2018, specifically in the state of Rio de Janeiro, through a series of key events that were fundamental in constructing far‐right identity claims and collective mobilisation into an anti‐corruption and militarised rhetoric in the electoral campaign. The article shows the importance of these specific events in developing what became the ‘Bolsonarist rhetoric’—or Bolsonarismo—as part of a broader international politics of disaffection.
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