Abstract
This article proposes an analysis of news and opinion articles about the film Joker (2019), by director and screenwriter Todd Phillips, published in three Brazilian digital media outlets (Folha de São Paulo, Revista Carta Capital and Jornal Nexo) with the purpose to see whether more humanized journalistic productions contribute to fostering the debate surrounding mental health, based on the scheduling hypothesis, in which news content becomes the script between daily conversations. To this end, the work uses the methodology of content analysis, deliberate by the author Laurence Bardin, and indirect documentation techniques, that is, according to documentary and bibliographical research, with the analysis of qualitative data. After the analysis, it was found that journalistic productions, which use opinionated and informative texts, supported by data with depth of information and some even with subjective writing to address social issues, help to construct more humanized opinions.
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