Abstract
Under the background of new business subject, with the development of the Internet and the emergence of big data technology, the demand of enterprises and society for the compound marketing talents of traditional marketing + Internet + big data technology is increasing day by day. At present, the new challenge is put forward to the compound talents who meet the market demand in the colleges and universities. Therefore, this paper redefines the knowledge, ability and quality needed by marketing talents under the background of new business subject, and perfects the marketing talent mode of colleges and universities through targeted measures such as improving curriculum and personnel training, so as to cultivate big data marketing talents who really meet the needs of society and the practice of enterprises.
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