The Research on the Symbol Intention Communication in Dior Advertisements Taking the Dior Joy Perfume Advertisement as an Example

Abstract

Dior advertisements are an elegant and high-end brand, and they often use various symbols to convey the brands intention. This article analyzes the symbolic intent in Dior brand advertisements to explore the positive and negative effects on consumers and marketing. Starting with an introduction to the development and significance of the Dior brand, the article explains the background and purpose of the study. The article then identifies key symbols, including the brand logo, color, and visual effects, and uses a range of methods such as textual and image analysis to explore the meaning, experience, and visual impact of these symbols on viewers. The article also looks at how these symbols affect the psychology of the audience. Analyzing the use of symbols in Dior advertisements is of great value for understanding the brand image formation and brand communication. Finally, the article discusses the advantages and limitations of using symbolic intent in marketing from the perspective of the research findings, and summarizes the conclusions and results of the study.