Abstract
The promotion of The FIFA World Cup is a very important aspect, but not much research paid attention to the music videos of the official songs. They are supposed to play an important part during the propaganda process as well. In this article, the author observed the recent 5 years of the music video from The FIFA World Cup. The focus was mostly conducted on the visual effects and the montage of shots. The analysis is separated into different contents including singers, highlight footage, crowds, and backgrounds. Through observation, there are several conspicuous regard identical and differences between these factors. The reason for such a conclusion imputes to the changing ideals of the producers and the changes in the importance of cultural representation. These factors increased the excitement and diversity of The FIFA World Cup and brought high advertising value to the tournament itself, and gained unique meanings during the process.
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