The Research on Methods of Business English Talent Training Based on the Needs of Enterprises

Abstract

In recent years, economic globalization has encountered a countercurrent which is unprecedented in a century. Also, with the rise of protectionism and unilateralism, the Sino-US trade war has intensified, and the international trade situation can be described as turbulent. Affected by the global epidemic of new crown pneumonia, the world economy has fallen into a deep depression, and the international trade market and demand have shrunk dramatically. Under the difficult situation of global trade, enterprises put forward higher requirements for business English talents. In terms of recruitments of business English talent, many enterprises have not only demanded on the high requirements of English communication skills, familiarity with enterprise trade development strategy and enterprise product characteristics, as well as enterprise foreign trade processes. Also, those people are required to be familiar with international trade trends, China's latest foreign trade strategy and the new direction. Based on the latest demand of foreign trade enterprises, the cultivation of business English talents in colleges and universities should adjust the cultivation strategy, direction and goal in time, in order to offer foreign trade enterprises professionals with ability to understand the overall situation with accuracy.