Abstract
The article presents the results of the study of professional activity specificity in B2B-communication. To achieve these purposes, the author presents a review analysis of Russian market of B2B-communications as one of the most perspective fields for graduates of humanitarian specialities of Russian institutions. The research called “B2B Communication Vector 2020” conducted by Russian communication agency in 2019 gives an explanation of the specificity of activities of B2Bcommunication managers in a range of commerce companies. This article consists of the overall results of the study. Some of the results the author compared with the results of the conducted researches on foreign markets. The article presents different points of view of Russian specialists, practising PR in business.
Highlights
The article presents the results of the study of professional activity specificity in B2Bмаркетингом. В сегментах корпоративного бизнеса (B2B)-communication
The article presents the results of the study of professional activity specificity in B2B-communication
This article consists of the overall results of the study
Summary
The article presents the results of the study of professional activity specificity in B2B-communication. При этом 57% из них и 54% менеджеров/специалистов на не руководящих должностях специализируются на построении коммуникаций и связей с общественностью. Исследование B2B Communication Vector 2020 показывает, что В2В-коммуникаторы, которые имеют как минимум одно высшее образование (а около 10% из них — два или три), незначительно выбиваются из общего тренда, как бы демонстрируя, что профильное образование — не более чем хорошее подспорье для начала карьеры в отрасли.
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