The Network Infrastructure of Valued Discourse in the Russian Internet: Network Agents and Youth’s Digital Behavior

Abstract

The study focuses on the relevance of identifying the communicative features of network agents’ interaction with a youth audience. This aims to enhance the effectiveness of the strategy for educating young users in traditional values by examining the broadcasting of constructive/destructive interpretations of value orientations.The theoretical object of the research is the network infrastructure of the Internet space on a socially significant agenda.The study’s issue is the communicative specificity of the information field dedicated to the transmission of interpretations of value orientations to an audience of young Russians. The paper examines a group of authors from a specific digital stream in the period from June 1 to November 1, 2023. The analysis involves 118 thousand units (385 VK communities) and 3011 respondents’ questionnaires.The purpose of the study is to determine the communicative characteristics of network agents producing content dedicated to the value agenda and young Russian users.