The Research of Impact Factors Residents Buying New Energy Vehicles

Abstract

New energy vehicles are the development trend of automobile industry in the future. At present, new energy vehicles are in the embarrassing situation that people who support the new energy vehicles do not buy them. Existing researches on the behavior of consumers to purchase new energy vehicles are mainly studying in the market environment and preferential policies on the macro level. The micro level of individual consumers in China about new energy vehicles is blank. Through three ingredients attitude model to design the questionnaire, there are 1200 questionnaires are collected in major driving and field distributed in the center of Shanghai. 1131 questionnaires were effective. The SPSS20.0 software is used to calculate principal component analysis to extract the six impact factors on the consumer purchase of new energy car. There are quality factor, environmental perception influence factor, quality factor, battery car cost impact factors, reference group influence factor and subsidy policy influence factor, respectively. Results show that residents have higher purchase intention (65%) on new energy vehicles. But only 5% of the people affected by above six factors would buy new energy vehicles. Based on the questionnaire results, we provide some constructive suggestions with Chinese government and enterprises aspects to solve the embarrassing situation.