Research on the Influencing Factors of Consumer Purchasing Intention of New Energy Vehicles

Abstract

Under the background of "double carbon", the Chinese government attaches great importance to the development of new energy vehicles, and new energy vehicles as an emerging industry, there are still some difficulties and challenges, among which consumers' acceptance and purchase willingness of new energy vehicles greatly affect the promotion and development of the new energy vehicle industry. In this regard, this paper uses factor analysis to obtain the factors affecting consumers' car purchase choice, and uses fuzzy comprehensive evaluation method to further calculate the degree of consumers valuing each factor. The results show that the importance of influencing factors from high to low is product performance, preferential policies, cost and service. Finally, the development strategy of new energy vehicles is put forward.