Abstract
With the development of global business, Born Global Firms are always sinking into various pressures which are related to economic factors, social factors and informational factors. This situation making Born Global Firms’ strategies is supposed to achieve those requirements that including global market integration, social responsiveness, worldwide learning. There are four important strategies which are widely used in Born Global Firms internationalization process that including multinational strategy, global strategy, international strategy, and transnational strategy. This essay will introduce pursuing transnational strategy and some difficulties existing in this process. Furthermore, an example of an entrepreneurial subsidiary will be chosen to explore and conduct further research.
Highlights
With the development of global economy, R&D international strategy has been developed an essential way for most of the multinational enterprises to ask for significant profits in the short term and improve their competitiveness in a long time
R&D international strategy will help MENS protect their local property and enhance the possibility for their foreign subsidiaries to make successful in the overseas market (Serape, 1997)
Entrepreneurial subsidiary's characteristic refers to innovation, risk-taking, reactiveness, networking, learning and autonomy
Summary
With the development of global economy, R&D international strategy has been developed an essential way for most of the multinational enterprises to ask for significant profits in the short term and improve their competitiveness in a long time. 3.2 GOVERNMENT POLICES&LAWS To protect national enterprises development, some countries use Green Barriers to Trade to limit other foreign companies' growth (Gokcekus et al, 2012) Those government policies were taking negative influence on foreign countries, establishing R&D presence in the local market. Some developing countries' following "learning by doing" strategy to make up the imbalance of other company that master advanced technology (Bond and Ma, 2013) When their product put into the international market, their product often is banned export because of intellectual property issues. With the reduction about control abilities of subsidiaries and cannot finding the right leader, establishing R&D presence in foreign countries always have various problems Those issues still happened in the company running term and difficult to address on in the short time (Bartlett and Ghoshal, 1995). The company's international management issue is another challenge for operating R&D strategy in foreign countries
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