Abstract
With the development of global business, MNEs are always sinking into various pressures which are related to economic factors, social factors and informational factors. This situation making MNEs’ strategies is supposed to achieve those requirements that including global market integration, national responsiveness, worldwide learning. There are four important strategies which are widely used in MNEs internationalization process that including multinational strategy, global strategy, international strategy, and transnational strategy. This essay will introduce pursuing transnational strategy and some difficulties existing in this process. Furthermore, an example of an entrepreneurial subsidiary will be chosen to explore and conduct further research.
Highlights
Getting benefits from the development of global business, MNEs are becoming one of the most pervasive types of business organization
The global strategy focuses on improving effectiveness but lacking flexibility and learning capabilities
The international strategy focuses on achieving technology innovation worldwide; it possesses challenges in learning them
Summary
Getting benefits from the development of global business, MNEs are becoming one of the most pervasive types of business organization. A multinational enterprise is one which controls assets, factories, mines, sales offices, and the like in two or more countries (UN, 1973). The difference between traditional definitions emphasized the ownership and control of assets, and modern MNEs pay more attention to a significant influence in this current business environment
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
