Abstract
ABSTRACT Schools are considered a point of sale (POS) channel to reach students with ultra-processed foods and beverages (UPFB) advertising and products. We sought to determine the type of relationship between schools and the UPFB industry in Guatemala City. During 2020, we interviewed 20 school principals. Descriptive statistics and inductive thematic coding were used for the analysis. Schools struggle with commercialism by engaging in unregulated relationships with the industry where they become a place of commercial value mediated by events sponsorship and exclusive contracts based on trust, among other strategies. School commercialism needs to be restricted to improve school food environments.
Published Version
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