Abstract

Existing studies have shown that: enterprise R&D innovation can affect the enterprise's R&D incentive management activities, and then affect the enterprise's R&D innovation performance. This study will further explore the influencing factors of R&D innovation performance of new energy vehicle companies from the perspective of talent incentives and introduce new energy vehicle companies' R&D innovation and cultivation of innovative talents by introducing R&D incentive management as an intermediary variable, providing new ideas for the R&D innovation and innovative talent cultivation of Chinese new energy vehicle enterprises. This study selected over 200 new energy vehicle enterprises in Shenzhen, Shanghai, Jiangsu, and Suzhou, Guangdong Province, and collected survey questionnaires through internet platforms. Relevant analysis and regression analysis were used to study the research and development innovation, innovative talent cultivation, and R&D incentive management of new energy vehicle enterprises. The relationship between variables was analyzed. The survey questionnaires were mainly distributed to middle and senior management personnel of new energy vehicle enterprises, a total of 226 valid questionnaires were collected. The research results show that corporate R&D innovation and cultivation of innovative talents can significantly promote R&D innovation performance, and R&D incentive management also plays a mediating role in the relationship between R&D innovation and cultivation of innovative talents and R&D innovation performance. This study can improve the R&D innovation performance of new energy enterprises, optimize the cultivation of innovative talents, and improve the incentive management model, and provide a new perspective for new energy automobile enterprises to improve R&D innovation performance.

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