Abstract

Government now encourage that each of industry, including the automotive industry implementing green practices are involved in each process. These practices not only boost the national economy but profitable to the industry. Their impacts are a green practices implementation with a mediating on innovation performance. Thus, the aim of this study is to determine the relationship between green practices in innovation performance in Malaysian Automotive Industry. This study conducts an industry-wide survey, with 80 completed responses received that form the analysis of this research. The researcher use reliability analysis and Exploratory Factor Analysis (EFA) was conducted ensure that the research used for this study is valid and reliable. The result shows that green practices and innovation performance has a significant relationship.

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