Abstract
Green practices and green innovation is most important as drivers for the industry to get more efficiency and effectiveness that can improve on green performance. This study is refer to analyze the drivers of green practices and green innovation and how automotive industry can adapts green practices and green innovation and which can effects on green performance for the green competitiveness of the automotive industry. Thus, the main purpose of this study is to develop a model that the structural analysis of green practices, green innovation and green performance in Malaysian automotive industry. The Structural Equation Modeling (SEM) has been proposed for conceptual model of this study. Base on the proposed conceptual model and reviewed, research hypotheses are being developed and the study culminates with opportunities for future research work.
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