The Relationship Between Customer Shopping Experience with Customer Loyalty at Alfamart Store in Bandung City

Abstract

The purpose of this research is to find out and analyze the relationship between the dimensions of experience design and experience delivery in the consumer experience variables with the dimensions of customer satisfaction, service quality, switching costs, and attractiveness in the consumer loyalty variable at Alfamart outlets in the city of Bandung. The object of research under study is consumer experience and consumer loyalty. Associative descriptive analysis and a type of survey in the form of a questionnaire were used in this study. Non-probability sampling is the sampling technique used in this study using purposive sampling. For Statistical Analysis this study uses Structural Equation Modeling (SEM). Alfamart retail consumers living in Bandung's city are the population in this study.