Abstract
The aim of this research was to explore the relationship among education service quality, university reputation and behavioral intention in Vietnam. Survey data was collected from 550 people graduated in HCM City. The research model was proposed from the study of education service quality, university reputation and behavioral intention of some authors in domestic and abroad. The reliability and validity of the scale were tested by Cronbach’s Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). The analysis results of structural equation model (SEM) showed that education service quality, university reputation and behavioral intention have relationships with each other.
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